My Target Audience

The genre of magazine I have chosen to design is 'Indielectronica' . This genre is a relatively new genre, which began to develop in the late 1990's in Germany. It is a mix between  indie, electronica, rock and pop music. This is a niche market which is rarely targeted thi is because as the genre originates from Germany this is where many of their fans and top bands are from. However as internet websites such as youtube and myspace allow people worldwide to interact and share musical ideas, as this continues this genre of music is becoming well-known world wide including the UK. and the USA.   
I chose to target a niche markets because the customers are very loyal compared to mass market magazines.
I have decided to target both males and females this is because this genre of music is popular with both genders and as this is a new genre of magazine, both males and females will be wanting to read this. I have accommodated both males and females in the magazine, by including lots of images with short wording for the males and also interesting long stories for the females.
The age group I have decided to target my magazine at is 16-19. This is because this is the age where people often show personality in the genre of  music they listen to. Also the consumers can afford to buy magazines from part-time jobs.